Tuesday, February 09, 2010

Search Party: When Google Goes Social!

There is a lot of anticipation for Google's announcement tomorrow of some sort of social media service. Techmeme's money is on a Twitter-Killer type application that will integrate with the GChat interface, as eplained by The Business Insider. The Wall Street Journal pitts them against Facebook. And a good post at Scobleizer explains why Google could outdo all social networks, even the obscure ethnocentric ones that have a lot of innovative features.

But do we really need more? To be honest, I would be happier with some sort of social media integration into the Google search results. The world of search is shifting to the live-stream but isn't there also value in the reverse by allowing people to comment and share search results? Already we have social ranking and comment systems in Google search (see pic) and of course Digg, Stumbleupon and similar but could we not take it a bit further? What if comments made on the post/article could also be expanded into the Google search? I'm sure there are a million other great examples of how search can be improved by social media elements. I'd love to hear your thoughts in the comments.

I personally don't need another social network. I have my big, public soap box platforms and a few niche hobbyist ones as well. Any more and I will start to explode. Whatever Google comes out with tomorrow, I will be interested and will try and hopefully it will integrate well with stuff I'm already doing. Maybe it will stick and add value to my life. I just don't think it will be killing Twitter or Facebook anytime soon.
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