Wednesday, July 09, 2008

gettin jiggy

i think this video is wonderful for a few reasons:

1) it has a heart-warming message that no matter where you are we all love to dance

2) it makes me want to travel again

3) it is an amazing example of how companies (in this case cadbury's Stride gum), when they have enough balls, can connect with their market (people like me) using public relations tactics in a new medium while being completely authentic and without being completely self-serving

4) he dances funny

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